Photography Podcast

PhotoNetCast #56 – The Art and Business of HDR Photography, with Trey Ratcliff

Posted in PhotoNetCast Shows on 27-03-2011 | 10 Comments

Episode #56 is (finally) out.

On this episode we have Trey Ratcliff as guest, the one of THE HDR tutorial, talking about his progress in photography and his story from his initial days in HDR to the recognition, trust and respectability Trey has in the HDR world and photography in general.

Besides the normal topics expected from a conversation in HDR photography, we also dip into business models and how a profitable business can be created from HDR photography.

This was a very inspiring conversation and one I’d really recommend you to take the time to listen. I’m sure you’ll take something out of it that you can apply on your own vision, creativity and photography journey in general.

I’ll also take the opportunity to thank Trey, the co-hosts involved in this episode and all the listeners that followed us live during this recording for everyone’s patience – we were plagued by technical issues at the beginning that delayed the recording by much longer than it should have.

App giveaway

We have some codes for Photo Verse (iPhone) and PixelSync (iPad) to share with our listeners. If you’re interested, send us an email stating the name of the app you are interested in on the subject. A week after the show is published we’ll randomly select the winners.

For now, enjoy the show…




Unedited live recording:

Show Notes


Selected from the Web

Comments (10)

Would love a code for PixelSync! Good stuff!

It was great to see such a detailed interview with Trey. Regardless of what he says, he is still a tremendous influence for many!

Thanks for the comment. We wanted to stay a bit away from the HDR basics and approach it more from an art perspective. Glad you enjoyed it.

Awesome video! Thanks for all the info!
It’s good to know.
Thanks again

Hey Dan. Glad you liked it.

What Trey said about being unable to access the comments that are made on social networks such as Flickr and Facebook is absolutely true. I belong to an international photo blog called Aminus 3. Commenting and responding to comments is an integral part of the blog. I personally find that most of the comments are meaningless. Developing ones vision and trusting ones personal assessment needs to be a major focus of ones photography. It helps to have feedback from individuals and groups, but they are there to help, not determine ones photographic output and journey.

Very true. That is one of the reasons I spend less and less time reading comments on sites like Flickr. I do enjoy to admire the imagery but I’m very much fed up with two word comments. If everything is always a “nice shot” with “great colors” there isn’t much room for creative improvement from that feedback.

Thanks for the comment Jack.

Trey said it himself, he is not a photographer, he is a computer geek and a capitalist. That sums up the interview.
He is a blogger, seeking publicity. Guests like this are what the fast forward button is made for.
This HDR thing is emperor’s new clothes. It will lose its novelty value before long.

Good Stuff. I know I’m getting here late (about 5 years), but some good points still today. Fast forward to today, 5 years later and some of his points have multiplied exponentially. So many photographers and everyone trying to get the next great landscape photo, the next great share on social. the next big fine art sale…. it’s interesting. Curious to see the “landscape” of landscape photography in another 5 years. Over saturation of the market (and the images) and I think the average viewer will go numb to what used to be great photography. I’m curious to see what it will take to still be able to capture the attentions of the public.


  1. PhotoNetCast #56 – The Art and Business of HDR Photography | News and Views from Dave Wilson

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